Good Information Architecture is at the heart of a functional website.
It is important that you sort the content that you provide on your site into logical (and well researched) sections on your site.
Do any of these sound familiar?
- Customer’s contact us by phone/email to ask for information we already have on the site
- Our site is based on our organizational structure
- The site navigation goes down to 4/5/6/7 levels
- We have a very low time on site rating
- Everyone finds our content through search
If any of those sounded familiar then you need to take a look at your site Information Architecture.
We take a look at all the current content on your site and help you make sense of it again. We work with small focus groups to find out how users naturally group content, and then define a site structure that is based on your services rather than on how you structure your business internally.
Information Architecture does just stop there though, we also take a look at each of the page templates and wireframe them to ensure that not only is your site structured in a hierarchical sense, but also that the content on your page is structured in the same way.
