Ask anyone in most organisations about who is the best person to maintain the content and they will pick the new guy/gal and put more investment into the look and feel of the site.
While beautiful web design is important, it is no more important than the content (words) that you put within your site.
We are not going to advise you on the technical nature of the content you are including on your site, but we will help you set up a good content strategy to ensure that two groups get the most out of your site;
- You – Google loves good content, and rewards you with making it easier for people to find you.
- Your Clients – Good content means your customers will get the information they need, or are presented with a path to get that information
For example if you were a University we wouldn’t dare tell you what the pre-requisites for each course would be…. that is your area of expertise. What we would do though is ensure that the content….
- is visted and checked often
- contains links to the actual pre-requisite subjects for more information
- contains links to similar courses
- contains contact & action points to help the visitor complete the required action
